I've spent decades helping brands grow and deepen connections to the people that matter.Â
That work has taken me from South Africa to Switzerland to New Zealand - through board roles at Ogilvy, CMO positions, a decade of independent consultancy as MRS WOOLF, and a career-long conviction that creativity is the most powerful change agent available to any leader or organisation. The question underneath all of it has always been the same: how do you design the conditions that shift what someone feels, thinks or does next? For most of my career, I answered it through brand strategy and creative direction. Now I'm being increasingly asked to answer it through experiences.
I'm building something new: designing extraordinary leadership experiences in New Zealand - for CEO peer forums, executive teams and groups ready to connect and evolve. Not events. Not travel. Experiences conceived and directed from a background in brand, storytelling and three decades of understanding what actually moves people.
Majestical is where it all converges.
Work I've led recently - with leaders at the highest level - has reinforced what I've believed my whole career: creativity applied with care and intention can change what people feel is possible. New Zealand accelerates that. The land does something to people that a boardroom can't replicate.
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My job is to design, curate and execute for what happens when you put the right people in the right place, with the right conditions around them.
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Together with an expert Woolfpack of professionals and resourses, I design for executive groups, leadership gatherings, and the networks that bring them together. The work is commissioned privately, discreet by default, devoted to one client at a time.
Transformative experiences aren't found. They are designed.
